Designed with Users, Drawn with Data: Complexity into a 3‑Click Flow
Selling the "Invisible" Engine
The landing page wasn't just a marketing site; it was a trust-building tool. Freight forwarders are skeptical of "AI magic." My goal was to visualize how Cacta's engine securely ingests messy, non-standardized data to create a searchable database.
The Core Product
Solving the "Apples to Oranges" Problem
This is the heart of the Cacta USP. Comparing a live "Spot" rate (volatile market price) to a "Contract" rate (pre-negotiated) is notoriously tricky due to varying surcharges and haulage costs. I architected the interface that finally made them comparable.
Selling the "Invisible" Engine
The landing page wasn't just a marketing site; it was a trust-building tool. Freight forwarders are skeptical of "AI magic." My goal was to visualize how Cacta's engine securely ingests messy, non-standardized data to create a searchable database.
The Core Product
Solving the "Apples to Oranges" Problem
This is the heart of the Cacta USP. Comparing a live "Spot" rate (volatile market price) to a "Contract" rate (pre-negotiated) is notoriously tricky due to varying surcharges and haulage costs. I architected the interface that finally made them comparable.
Selling the "Invisible" Engine
The landing page wasn't just a marketing site; it was a trust-building tool. Freight forwarders are skeptical of "AI magic." My goal was to visualize how Cacta's engine securely ingests messy, non-standardized data to create a searchable database.
The Core Product
Solving the "Apples to Oranges" Problem
This is the heart of the Cacta USP. Comparing a live "Spot" rate (volatile market price) to a "Contract" rate (pre-negotiated) is notoriously tricky due to varying surcharges and haulage costs. I architected the interface that finally made them comparable.